The assignment was to re-brand a small business of my choosing, particularly one with a value proposition that resonated with my own beliefs. As someone who is passionate about health and the positive effects that a healthy diet has on the body and the mind, Riverwards Produce was the perfect choice for me to rebrand. Riverwards Produce is a neighborhood grocer & market proudly located in the heart of Fishtown, Philadelphia.They strive to source the freshest, seasonal, produce from local area farmers and the highest quality ingredients from small businesses in New Jersey and Pennsylvania. Their top priority is to provide their community with access to fresh food because they believe that benefits of cooking healthy meals can create the building blocks to a more sustainable lifestyle.
.png)
.png)
.png)
.png)
My original character designs were created originally so that I could understand the physics of the character. Once I figured out how the character would move, I created an updated version of the character that felt more whimsical. Even the movements of the character and flame feels light and bouncy. You play as a mysterious child who may not even be fully human. It's up to the player's interpretation.
.png)
